About us

Genuine Products, Always

Expert Team, Professional Service

5 +

Years of working experience

About Forward Xpress Trading

Trusted technology solutions, built around your business.

Forward Xpress Trading is a leading IT solutions provider based in Abu Dhabi, offering a comprehensive range of services across hardware supply, printing, networking, CCTV surveillance, and ongoing maintenance.

We work with businesses of all sizes — helping them source the right technology, deploy it efficiently, and keep it running at its best. Every product we supply is genuine and warranty-backed, and every service we deliver is carried out by qualified professionals who take pride in getting it right.

Whether you need a single workstation or a full IT infrastructure overhaul, we bring the same commitment to quality, speed, and reliability to every job.

The principles that drive everything we do.

What We Stand For

Behind every product we supply and every service we deliver is a clear set of beliefs that define who we are as a company. Our mission, vision, and values are not just statements — they are the commitments we make to our clients, our team, and the broader business community we are proud to serve.

Our Mission Our Vision Core Values

At Forward Xpress Trading, our mission is to be the most trusted technology partner for businesses across Abu Dhabi. We are committed to delivering genuine, high-quality IT products and professional services that empower our clients to operate efficiently, securely, and without interruption. Everything we do is driven by a genuine desire to add value — not just through the products we supply, but through the expertise, reliability, and care we bring to every client relationship.

We believe that great technology should be accessible, dependable, and supported by people who truly know their field. That is why we hold ourselves to the highest standards in everything from product sourcing and installation to after-sales support and ongoing maintenance. Our clients trust us to keep their businesses running — and that trust is something we work hard to earn and maintain every single day.

Our vision is to be the leading IT solutions provider in the region — recognised not just for the products we supply, but for the lasting impact we have on the businesses we serve. We aspire to build a future where every business, regardless of size or sector, has access to reliable, cutting-edge technology and the professional support needed to make the most of it. As the technology landscape continues to evolve, we are committed to evolving with it — constantly expanding our expertise, our product range, and our capabilities to stay ahead of our clients’ needs.

We envision a business built on long-term relationships, where our clients see us not simply as a supplier but as a strategic partner invested in their success. By maintaining our commitment to quality, integrity, and innovation, we aim to set the benchmark for IT solutions and customer service across Abu Dhabi and beyond — growing alongside the businesses and communities we are proud to serve.

At Forward Xpress Trading, our values are the foundation of everything we do. Integrity sits at the heart of our business — we believe in being honest, transparent, and straightforward in every interaction, whether we are advising a client on the right product, quoting for a project, or resolving a technical issue. We supply only genuine, warranty-backed products because we refuse to compromise on quality, and we treat every client with the same level of professionalism and respect regardless of the size of their business or the scale of their requirements.

We are equally driven by a commitment to continuous improvement and customer satisfaction. Technology never stands still, and neither do we. Our team constantly develops its knowledge, skills, and capabilities to ensure we are always delivering the best possible solutions and support to our clients. We measure our success not by the number of transactions we complete, but by the strength of the relationships we build and the difference we make to the businesses that trust us with their technology needs. These values are not just words — they are the standard we hold ourselves to every single day.

Why Choose Us

The partner your business can rely on.

At Forward Xpress Trading, we go beyond just supplying technology. We build long-term relationships with our clients by delivering genuine products, expert service, and dependable support — every single time. Here’s what sets us apart.

Genuine Products Only

We supply only authentic, warranty-backed products from trusted brands — giving you full confidence in every purchase with no risk of counterfeit or substandard equipment.

Competitive Pricing

We offer market-competitive rates without compromising on quality, making professional-grade technology solutions accessible for businesses of all sizes.

Certified Technical Team

Our experienced and certified technicians handle everything from installation and configuration to repairs and ongoing support — delivering professional results every time.

One-Stop Solution

Hardware, printing, networking, CCTV, spare parts, and maintenance — all available from a single trusted partner. No more juggling multiple vendors or chasing different suppliers.

Fast & Reliable Delivery

We understand that time is critical for your business. Our streamlined supply chain ensures quick turnaround times so you get what you need, when you need it.

AMC Packages Available

Our Annual Maintenance Contracts give your business the peace of mind of scheduled servicing, priority support, and reduced downtime — all under one affordable plan.

Everything you need to know, all in one place.

Frequently Asked Questions

Have a question about our products, services, or how we work? We’ve put together answers to some of the most common questions we receive. If you can’t find what you’re looking for, don’t hesitate to get in touch with our team directly — we’re always happy to help.

Where is Forward Xpress Trading located?

We are based in Al Reef, Abu Dhabi, UAE. We serve businesses across Abu Dhabi and the surrounding areas.

How can I get in touch with your team?

You can reach us by phone, email, or by filling in the contact form on our website. Our team is always on hand to assist you promptly.

What types of businesses do you work with?

We work with businesses of all sizes and sectors including offices, retail stores, warehouses, educational institutions, government entities, and healthcare facilities.

Are all your products genuine?

Absolutely. Every product we supply is 100% genuine and sourced from trusted, authorised suppliers. All products come with full manufacturer warranties.

Do you supply products from specific brands only?

We supply products from a wide range of leading brands across all our product categories, giving you plenty of options to suit your specific requirements and budget.

What Our Clients Say

Trusted by businesses across Abu Dhabi.

Don’t just take our word for it. Here’s what some of the businesses we’ve worked with have to say about their experience with Forward Xpress Trading.

Forward Xpress Trading has been our go-to IT supplier for over a year now. Their team is professional, responsive, and always delivers on time. Knowing that every product comes with a genuine warranty gives us complete peace of mind.

M. Khalid

We needed a full networking setup for our new office and Forward Xpress handled everything from start to finish. The installation was smooth, the team was knowledgeable, and the support after has been excellent.

Al-Hassan

Their AMC package has saved us so much time and money. Any issue we have is dealt with quickly and professionally. I wouldn't trust anyone else with our IT infrastructure.